The average attention span on social media:
a. For video content on Facebook is around 2 seconds. On desktop, the average is 2.5 seconds, and on mobile, it's 1.7 seconds.⏳️
b. When watching ads on social media, Gen Z loses focus after about 1.3 seconds. 🤓
c. Research shows that viewers decide to continue watching or scroll past a video within three seconds. Videos that are around 26 seconds long tend to get the most engagement. 🧐
In short, 5-second ads are going to be the new norm! 💯
Let's see what stories I can tell in 5 seconds!